Q1 : Evaluate the impact of the iPad using Porter’s competitive forces model?
Answer :
i. Traditional competitors
• iPad have traditional competitors like notebook, laptop, camera and all hand phone brand especially Samsung because the competitors in market space continuously devise new products, new future in product, more efficiencies.
ii. New market entrants
• iPad has become a role model for competitors to enter the market in a way trying to imitate and innovating technology. Wherein, the technology has not evolved due to this factor. For example, Samsung has released E-Book like the iPad. The proof of the sue lawsuit between Samsung and iPad due in terms of size, design and function the same.
iii. Substitute products and services
• iPad is not just a phone but covers all the technologies like social hub, games, e-mail and others. For example iPad substitute textbook to e-book which can be brought about elsewhere in iPad applications.
iv. Customers
• Customers will have some bargaining power as many content producers are now located online for free. Because of its low price, and consumers still crave something more. Here the important role of pricing, where customers are looking for products that offer the lowest prices and have various advantages in product.
v. Suppliers
• Here you assess how easy it is for suppliers to drive up prices. This is driven by a number of suppliers of each key input, the uniqueness of their product or service, their strength and control over you, the cost of switching from one to the other, and so on. For example, the iPad makes a deal with the publisher Amazon for low prices.
Q2 : What makes the iPad a disruptive technology? Who are likely to be the winners and losers if the iPad becomes a hit ? Why?
Answer :
Everything on iPad makes it a disruptive technology. It come with special features such as it is small and that make it very easy to carry. The iPad also come with the latest technology and new software that make it oparating very smooth. The iPad is replace existing technology like computer, television and e-book. Anythings that people get on computer, they also can get it on iPad plus the iPad is small compare to the computer. The winners are the iPad that own by Apple themself. This is because everything inside the iPad. Everything that makes it a disruptive technology. A special features compare to the other tablet. The losers are textbook industry and laptop industry. It is because people can have all of them on the iPad. More people use to choose the iPad rather than textbook and laptop.
Q3 : Describe the effect that the iPad is likely to have on the business model of Apple, content creators, and distributors.
Answer :
Apple had to change their behaviours as been forced by the disruptive technology , in changing the company's supply chain, its marketing strategy, its market position, or its pricing strategy. Apple has their own business model which previously believed content was less important than the popularity of its device. But now, Apple realize that to be successful, high quality content is the first thing to be understand. Apple now deals with media industry to distribute the content that users want to get at a price agreed. To sell devices, Apple had to leave the old attitude ( “rip, burn distribute’’ ) as iPad got challenge to convince potential users.
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